Pharma Marketing Strategy: Tips For Success
Team
Channels: Find Effective Communication Routes
Multi Channel Marketing: Cross Channel Management »
Experts
Events
Scientific publications
Personal contacts
Market research
Electronic media
Public relations
Advertising
Sales force
Direct marketing
Additional options
Advisory boards, professional societies …
Conferences, workshops, presentations …
Abstracts, articles …
Connect and network with people …
Interviews, focus groups …
Websites, videos, social media …
Engage the media, work with journalists
Print and electronic ads, brochures …
Train and motivate representatives
Print and electronic mailings,
telephone service hotlines, call centers …
Continuing medical education,
clinical studies,
self-help groups,
imaginative actions …

Concept Modes of Expression Channels
Capitalize on opportunities
Build the brand
Start a dialogue